What’s a brand?

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Three words maketh that question.

Today I came across a post by Ashish Sinha of Next Big What. He writes,“You Know You Are A Brand When You Are Part of Conversations.”

On reading the post I asked him what about other brands which are not as big as Facebook, Google or Apple? He answered that the rest are utilitarian brands and not part of everyone’s life.

It got me thinking. I looked around.

So, what is a brand?

Let’s hear from the experts.

Simon Clift says,“a brand is the contract between a company and consumers”.

Dan Wieden, legendary ad-man and founder of advertising agency Wieden & Kennedy says,“ Brands are verbs. Nike exhorts. IBM solves. Sony dreams”.

Good read: How Brands Were Born

Well, it’s all about the market....

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