WOM: Word of Mouth
When I shipped Build Your Community , I wanted more and more people to buy it. I met people. I gave them demo. Only six customers bought it. I struggled.
After a year we went back to offer services. I had failed to sell. I stopped offering it. I inquired. I found out that I did not care about the most important thing. Users. I did not care if they really wanted it. I feel that the honesty behind the tool shines through.
I took a step back. I went back to the users asking their problem. I worked with a team. I listened to them. My team and I worked on what they want. This time it’s not about the tool. It’s about building what users want. If I get ten happy users, it’s worth it. Word of mouth is the harder path, but it’s sustainable.
Because no amount of marketing can sell that which the public does not want. You start with the marketing, and then word of mouth sustains you. If you’...
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